Measurable Results.

RACE© Innovation Methodology
The proven way to innovate.

Apply to innovate radically faster, smarter and more efficient

APPLIED BY LEADING COMPANIES

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  • Offers a practical and measurable framework
  • Offers project teams grip on progress
  • Gives investors grip on investments

RACE© Innovation Method

 * 4x faster go to market compare to Agile market standard

* 68% more cost-efficient compared to Agile market standard

Top rated way of working applied by over 2.000+ professionals

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We make 
Corporates RACE.

RACE is our proven method for accelerating and materializing renewal, or Innovation.

With RACE this can be achieved in a highly fast and measurable way.

An innovative solution is the goal and RACE is the means.
RACE is an abbreviation for; Rewiring & Accelerating for Changing Ecosystems.

Because you don't just want to innovate to save costs, but above all to remain relevant.

The great thing is that it can be used for process optimizations, new propositions, or new business models.

The principle remains the same, it does not matter where you apply it.

Juul

"We finally have a one acknowledged way throughout the organisation to understand how, what and why we are innovating."

Laura

"It's super interesting to see how the teams using this method are immediately showing progress, versus other project teams."

Marloes

"I forgot how good it feels to be able to deliver in such a robust manner, on time and always with proven results."

The RACE 
Method.

A fruitful marriage of methods.
Combining Design Thinking, Lean Startup, Business modelling, Agile and SCRUM.

Talently executed to spark innovation and make corporates join the RACE.

The RACE 
Way of Working.

Our continuously proven RACE approach brings clarity and inspires meaningful action.
Designed to create sustainable and measurable impact fast.
Fueled by talented execution and a vast array of innovation tools and methodology.

The RACE 
Process.

The RACE© process follows a fixed schedule (depending on the type of program; RACE Sprint, RACE Lite RACE Accelerator) consisting of several building phases.
These phases are each closed with a so-called Stage gate, this is a go/no go moment between a project team and their investor.

Three Types of
RACE Programs.

Depending on the complexity of a project, you start with one of the types of RACE programs.
The RACE Sprint only takes one week to complete.
RACE Lite follows 3 months, where the RACE Accelerator requires 6 months.
Within these pressure cooker programs, the project team goes through different phases to get from idea to concrete validated solution that is ready for implementation and scaling up.

Three  RACE Schedules
Put to Practice.

The RACE Sprint, the RACE Lite and the RACE Accelerator programs each have their own schedule.
Within these schedules the project team knows exactly what to do next.
And what will be expected of them to deliver per step during the program.

The program
Toolbox.

RACE is a framework to get started with your innovative ideas in a structured way.

It offers a methodology, or a way of working. Cast in a step-by-step structure, in the form of 3 programs.
This is supported with tools and templates that help create an overview, which leads to insights that can be translated into actions.

The program
Results.

In addition to validated business cases and savings due to operational efficiency?
Well, It provides a better grasp on innovation projects through data-driven investments.

Brit - TUI

"For our innovation projects we have been using the RACE method for a year now. The results are really good. Projects run way faster and everyone involved knows what they can expect and what they have to do."
Rogier - ANWB

"It really helped me with convincing my senior management of our plans. The evidence we've gathered during our projects is so sound, that they can't say no. The data finally is leading."
Paul - KPN

"We are using RACE on a regular basis for our optimizational work. It's a great way to applying structure to projects for our super complex processes."
Miriam - TUI

"I really enjoy running my projects now. Before it's always been a hassle to get a project going. Now we really have some pace."

Frequently Asked
Questions.

Delve into our comprehensive answers surrounding this innovative approach.
From its core principles to its application, discover everything you need to know about RACE.
Let's unravel the intricacies together.

What is RACE?

RACE is a proven method for accelerating and materializing renewal, or Innovation.
With RACE this can be achieved in a highly fast and measurable way.
An innovative solution is the goal and RACE is the means.

RACE is an abbreviation for; Rewiring & Accelerating for Changing Ecosystems.
Because you don't just want to innovate to save costs, but above all to remain relevant.

The great thing is that it can be used by corporations, SMEs and startups.
And not only for new business, but also for the optimization of processes, for new propositions and products.
The principle remains the same, it does not matter where you apply it.

Why use RACE?

It offers a practical and measurable framework for realizing your innovation ambitions, projects and plans.
In this way, it offers project teams something to hold on to in an uncertain world and gives investors (or management) a grip on progress and thus their investments.

Furthermore, it offers you:
• Structured approach
• Concrete and practical
• Focus on the customer
• Fast (in)validation
• Launch faster
• Launch cheaper
• Substantiated choices
• Dare to do
• Empower your own people
• To learn by practise
• Grip on investments
• Insight into progress
• Overview of projects

How does RACE work?

To stimulate and accelerate innovation, we use the RACE Innovation method.​

A structured innovation process to continuously (in)validate with customers whether we are making the right product or service.

It follows a fixed schedule (depending on the type of program; RACE Sprint, RACE Lite RACE Accelerator) consisting of several building phases.

These phases are each closed with a so-called Stage gate, this is a go/no go moment between a project team and their investor.

Depending on the complexity of a project, you start with one of the types of RACE programs.

The RACE Sprint only takes one week to complete.

RACE Lite follows 3 months, where the RACE Accelerator requires 6 months.

Within these pressure cooker programs, the project team goes through different phases to get from idea to concrete validated solution that is ready for implementation and scaling up.

What methods are used & why?

It is a convergence of 4 previously independent methodologies.

That is to say from Service Design (or Design Thinking), Lean Startup, Agile/SCRUM and Business Modeling.

The RACE Innovation Methodology brings these together in such a way that it is a marriage in which the best comes into its own at the right time.

What is the process like?

It follows a fixed schedule (depending on the type of program; RACE Sprint, RACE Lite RACE Accelerator) consisting of several research and building phases.
These phases are each closed with a so-called Stage gate, this is a go/no go moment between a project team and their sponsor.

Depending on the complexity of a project, you start with one of the types of RACE programs.

The RACE Sprint only takes one week to complete.

RACE Lite follows 3 months, where the RACE Accelerator requires 6 months.

Within these pressure cooker programs, the project team goes through different phases to get from idea to concrete validated solution that is ready for implementation and scaling up.

The programs consist in varying degrees of the following phases: Exploration, Problem, Solution, Business, Execute and Scale.

Exploration phase, is focused on getting the project, the research question and what is needed.

Problem phase, is the qualitative and quantitative mapping of the status quo.

What does the situation of the end user look like now and where can this be improved.

Solution phase, it is ideas for possible solutions to the problems or opportunities found in the Problem phase.

Then test it in the market.

Business phase, when validating a suitable solution in the Solution phase, it is important to investigate how the solution can be made workable and what the costs and benefits will be.

Execute phase, is building the solution after it has been fully worked out in the previous phase.

We are entering the market with this first working version of the solution, also known as MVP (minimum viable product).

Scale phase, after the success of the MVP now that the first paying customers have been brought in, it is important to scale up the revenue and possibly adjust the solution accordingly.

From here, it can be decided at any time to let the MVP lead its own life or to implement it in the existing business.

What does it deliver?

In addition to validated business cases and savings due to operational efficiency?

Well, It provides a better grasp on innovation projects through data-driven investments.

Our approach is not only more efficient and cost-effective, with a 68% cost savings and 4x faster than traditional methods, but it also promotes internal alignment by providing a clear way of working.

Additionally, it allows project teams to upskill and learn new mindsets and skillsets through hands-on experience.

Overall, our approach is a win-win for your organization.

What can I use it for?

The RACE framework is a flexible and adaptable approach that can be utilized to achieve a variety of business objectives. Including generating new revenue streams, developing innovative propositions, optimizing processes and systems, renovating existing products and services, and identifying cost-saving opportunities.

But it's not just about the end result - the RACE framework also provides a clear, structured approach to innovation that ensures internal alignment and upskills project teams, by providing the opportunity to learn new mindsets and skillsets through hands-on experience.

Whether you're looking to drive transformative change or simply optimize your current operations, RACE is a reliable and effective means of achieving your goals in a data-driven way.

What are the building blocks?

RACE is a framework to get started with your innovative ideas in a structured way.

It offers a methodology, or a way of working.

Cast in a step-by-step structure, in the form of 3 programs.

This is supported with tools and templates that help create an overview, which leads to insights that can be translated into actions.

Is your question not listed?

Please don't hesitate and feel free to contact us.

UNLEASH YOUR FULL POTENTIAL

Our Innovation
Toolkit.

We do this by providing businesses with the tools and resources they need to very rapidly seek out and explore new ideas.

By sparking a culture of innovation and implementing proven innovation strategies and processes, we help businesses very rapidly seek out and explore new ideas.

Our innovation experts bring a ton of skill, enthusiasm and structure that will empower and excite teams to truly come with measurable results.

START NOW

Let's RACE!

The RACE©  innovation framework is designed to bring clarity and inspire meaningful action. It delivers a highly effective way to create sustainable and measurable impact fast.


TRUSTED BY LEADING COMPANIES

Progress
In the face of tradition.

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THE PROOF IS IN THE PUDDING

Our numbers
Show for it.

1000+

professionals trained.

100+

groups
facilitated.

35+

business units
supervised.

10+

organisations
transformed.

1000+

professionals in database.

900M+

new revenue created.

100M+

costs
saved.


LOVED BY INDUSTRY LEADERS

“The expertise to build, conduct and analyze studies and experiments. We have been guided very well. Approach was very specific.”

— Erik | ANWB

Testimonial

Erik

ANWB

"It is presented to the stakeholders at every stage, has different objectives and that makes presentations powerful tools to convince and substantiate."

— Arnica | KPN

Testimonial

Arnica

Vattenval

“The facilitation of the innovation expert, the structure of the process and the quality of the tools made everything very tangible and the future direction clear.”— Eri

k | ANWB

Testimonial

Herman

ING

"My team was excited and engaged after each session. The difference is already noticeable in both their approach as in the results."

Testimonial

Joyce

LG Flowers

“A well-defined and structured process. Great tools, innovation experts and templates. Impressive pace of their various innovation programs.”

Testimonial

Brit

TUI

"Pragmatism, so breaking up a 'big and broad' innovation project into manageable questions. What is the most decisive thing that we don't know and what should we do together in these phases?"

Testimonial

Sjoerd

KPN


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